{"id":74547,"date":"2025-10-30T10:04:29","date_gmt":"2025-10-29T23:04:29","guid":{"rendered":"https:\/\/www.aremedia.com.au\/?p=74547"},"modified":"2025-10-30T10:09:41","modified_gmt":"2025-10-29T23:09:41","slug":"arns-iheart-and-are-media-join-forces-to-create-premium-video-led-podcasts","status":"publish","type":"post","link":"https:\/\/www.aremedia.com.au\/arns-iheart-and-are-media-join-forces-to-create-premium-video-led-podcasts\/","title":{"rendered":"ARN\u2019s iHeart and Are Media Join Forces to Create Premium Video-Led Podcasts for Australia\u2019s Iconic Women\u2019s Lifestyle Brands"},"content":{"rendered":"

From premium video-led podcasts to omni-channel campaigns, the partnership gives brands powerful new ways to engage millions of Australian women across both media networks.<\/strong><\/p>\n

ARN\u2019s iHeart, Australia\u2019s podcast powerhouse, has partnered with Are Media, the country\u2019s largest women\u2019s lifestyle network, to create premium vodcasts and cross-platform opportunities for some of Australia\u2019s most iconic brands \u2013 including WHO, ELLE, marie claire, Belle, Home Beautiful, The Australian Women\u2019s Weekly and Gourmet Traveller.<\/p>\n

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Combining Are Media\u2019s storytelling credibility with iHeart\u2019s dominance in audio, the vodcast expansion brings some of Australia\u2019s most trusted women\u2019s publishing brands to life on the iHeart platform. The collaboration kicks off with\u00a0\u00a0marie claire\u2019s\u00a0\u201cYou\u2019re Gonna Want To Hear This\u201d\u00a0debuting today,\u00a0 hosted by\u00a0marie claire\u00a0Editor Georgie McCourt and featuring intimate conversations with trailblazers including Jacinda Ardern, Brittany Higgins, Grace Tame, Asher Keddie, Cindy Crawford and Celeste Barber.<\/p>\n

The partnership also opens up new integrated commercial opportunities, allowing brands to leverage the combined strength of Are Media and ARN across audio, video, social, digital and print. Supported by premium events and experiences, it provides a seamless solution for brands to engage Australian women with maximum impact in a single brief.<\/p>\n

\u201cAre Media\u2019s brands have been cultural institutions in Australian homes for generations, and that deep audience connection is what sets us apart,\u201d said\u00a0Jocelin Abbey,\u00a0General Manager, Homes & Lifestyle, Are Media.<\/p>\n

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\u201cWe\u2019ve already built strong momentum in video and audio, and this partnership with iHeart supercharges that growth. It amplifies the trust our audiences have in our storytelling across more platforms,\u00a0 giving them richer ways to connect with the brands they love, and giving advertisers confidence in premium, brand-safe environments.\u201d<\/p>\n<\/blockquote>\n

Abbey added: \u201cAlmost one in three Are Media consumers have listened to or watched a podcast in the past month. That insight continues to shape how we create, supported by our new, purpose-built studios in Sydney\u2019s CBD, which give us the agility and scale to bring stories to life quickly and seamlessly.\u201d<\/p>\n

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Corey Layton, ARN Head of Digital Audio, said, \u201cARN\u2019s partnership with ARE Media unites two of Australia\u2019s most trusted voices in storytelling. Together, we\u2019ll\u00a0 give audiences more ways to connect, advertisers more impactful ways to engage and creators a platform that reaches millions of listeners every month.\u201d<\/p>\n<\/blockquote>\n

For more than 90 years, Are Media has been at the heart of Australian storytelling, beginning with The Australian Women\u2019s Weekly and growing to become today\u2019s leading women’s lifestyle network that is trusted by over 10 million readers every month.<\/p>\n

This partnership further strengthens iHeart\u2019s leadership in premium vodcasts, adding a range of new content to its diverse slate of entertainment, news, and lifestyle content, which delivers more than 25 million downloads and reaches over 7 million Australians each month.<\/p>\n