{"id":74247,"date":"2025-10-09T15:49:42","date_gmt":"2025-10-09T04:49:42","guid":{"rendered":"https:\/\/www.aremedia.com.au\/?p=74247"},"modified":"2025-10-09T16:12:03","modified_gmt":"2025-10-09T05:12:03","slug":"are-media-ignites-a-new-era-of-luxury","status":"publish","type":"post","link":"https:\/\/www.aremedia.com.au\/are-media-ignites-a-new-era-of-luxury\/","title":{"rendered":"Are Media Ignite a New Era of Luxury"},"content":{"rendered":"

New\u00a0brand\u00a0platforms\u00a0and\u00a0data\u00a0products\u00a0to\u00a0shape\u00a0the\u00a0future\u00a0of\u00a0luxury<\/span><\/em><\/strong><\/p>\n

Are Media, Australia\u2019s largest women\u2019s lifestyle network, has unveiled a collection of new innovations and initiatives for its market-leading brands\u00a0ELLE<\/i>,\u00a0marie claire<\/i>,\u00a0Gourmet Traveller\u00a0<\/i>and\u00a0belle.\u00a0<\/i><\/span>This included the launch of Are Media Collectives, a customer segmentation tool, <\/i>and\u00a0 a suite of initiatives to redefine how brands connect with Australia\u2019s most influential audiences.<\/span><\/p>\n

The announcements were made at Are Media\u2019s exclusive event,\u00a0New Era of Luxury<\/i>, in The Pillars and Eleven Barrack in Sydney today, attended by leaders from the luxury sector, senior agency executives and editors from Are Media\u2019s luxury portfolio. Hosted by Are Media CEO Jane Huxley and Director of Sales Anna Quinn, the showcase revealed how data, creativity and cultural influence are converging to shape the future of luxury media.<\/span><\/p>\n

The event opened with a welcome from\u00a0Gourmet Traveller\u00a0<\/i>Editor David Meagher and featured a collaboration with British forecasting consultancy The Future Laboratory, unveiling new research into how technological acceleration and shifting human values are reshaping creativity, trust and influence. A panel discussion followed, featuring ELLE\u00a0<\/i>Editor Jessica Bailey,\u00a0marie claire\u00a0<\/i>Editor Georgie McCourt and\u00a0belle\u00a0<\/i>Editor-in-Chief Tanya Buchanan, moderated by Nicky Briger, Are Media\u2019s General Manager of Luxury. The discussion explored bold content, creative risk-taking and immersive audience experiences.<\/span><\/p>\n

At\u00a0the\u00a0centre\u00a0of\u00a0the\u00a0launch\u00a0was\u00a0Are\u00a0Media\u00a0Collectives,\u00a0Australia\u2019s\u00a0most\u00a0advanced\u00a0female-led customer segmentation tool built from Are Media\u2019s significant first party data assets. These unique audience segments across Are Media\u2019s four content verticals will provide agencies and marketers a new mechanism to target audiences across its vast digital inventory.<\/span><\/p>\n

Are Media Collectives<\/span>\u00a0<\/span><\/i>will complement its new data offering in 2026 where it will launch new data partnerships, new shopper intent segments built from rich transactional first<\/span>\u00a0<\/span>party\u00a0data,\u00a0and\u00a0new\u00a0onboarding\u00a0pathways\u00a0for\u00a0advertisers\u00a0to\u00a0bring\u00a0their\u00a0first party\u00a0data\u00a0for targeting and suppression.<\/span><\/p>\n

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Are Media Director of Sales, Anna Quinn, said: \u201cAre Media Collectives\u00a0<\/i>is the first of our new\u00a0data products we will launch to\u00a0allow\u00a0our agencies and\u00a0advertisers\u00a0to target our unique first party audiences across Australia\u2019s largest female network.<\/span><\/p>\n<\/blockquote>\n

\u201cOur goal is to create measurable business outcomes for our agency and advertising partners through the innovative use of our data products. By combining deep audience insights with decades of editorial instinct, we help brands show up in ways that are relevant, resonant and beautifully unexpected. Our new data products in 2026 will position Are Media to offer agencies and advertisers the most advanced data targeting capabilities across Australia\u2019s largest female network.\u201d<\/span><\/p>\n

Alongside\u00a0the\u00a0launch\u00a0of\u00a0Collectives,\u00a0Are\u00a0Media\u00a0announced\u00a0a\u00a0suite\u00a0of\u00a0new\u00a0initiatives\u00a0across its luxury brands, including:<\/span><\/p>\n

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  • ELLE\u00a0<\/span><\/i><\/b>Fit\u00a0<\/span><\/b>– A fitness-led vertical blending editorial storytelling, immersive experiences and shoppable extensions.<\/span><\/li>\n
  • Big Week of Beauty\u00a0<\/span><\/b>–\u00a0Australia\u2019s\u00a0largest\u00a0beauty\u00a0network\u00a0activation\u00a0across\u00a0video, social and e-commerce.<\/span><\/li>\n
  • Gourmet Traveller\u00a0<\/span><\/i><\/b>Hotel\u00a0&\u00a0Travel\u00a0Awards\u00a0<\/span><\/b>–\u00a0Expanding\u00a0nationally\u00a0with\u00a0content-to- commerce opportunities for luxury travel.<\/span><\/li>\n
  • marie claire\u00a0<\/span><\/i><\/b>International\u00a0Women\u2019s\u00a0Day\u00a0and Sustainability\u00a0Awards\u00a0<\/span><\/b>– Transformed into consumer-facing events to deepen engagement and sponsorship opportunities.<\/span><\/li>\n
  • Masterclass\u00a0Styling\u00a0Sessions\u00a0<\/span><\/b>–\u00a0Interactive,\u00a0shoppable\u00a0experiences\u00a0hosted\u00a0in-store and online with\u00a0ELLE\u00a0<\/i>and\u00a0marie claire<\/i>.<\/span><\/li>\n<\/ul>\n

    Nicky Briger, General Manager of Luxury at Are Media, said: \u201cWe\u2019re entering a new era where technology and humanity converge. By combining our audiences, premium content and brand partners, Are Media is creating powerful new pathways for marketers eager to connect with consumers and activate intention. This marks the start of a new chapter, where creativity, data and storytelling intersect to redefine luxury media in Australia.\u201d<\/span><\/p>\n

    Check out Are Media’s Luxury Portfolio’s 2026 opportunities.<\/p>\n