{"id":73188,"date":"2025-08-20T12:41:53","date_gmt":"2025-08-20T02:41:53","guid":{"rendered":"https:\/\/www.aremedia.com.au\/?p=73188"},"modified":"2025-08-20T12:41:53","modified_gmt":"2025-08-20T02:41:53","slug":"are-media-unveils-new-era-for-homes-brands","status":"publish","type":"post","link":"https:\/\/www.aremedia.com.au\/are-media-unveils-new-era-for-homes-brands\/","title":{"rendered":"ARE MEDIA UNVEILS NEW ERA FOR HOMES BRANDS"},"content":{"rendered":"<p class=\"x_MsoNormal\">Gavin Kirk joins a series of new editorial appointments and initiatives for\u00a0<i>Australian House &amp; Garden<\/i>,\u00a0<i>Belle<\/i>\u00a0and\u00a0<i>Country Style<\/i><\/p>\n<p class=\"x_MsoNormal\">Are Media, Australia\u2019s #1 women\u2019s lifestyle network, today announced a new chapter for its Homes &amp; Lifestyle division, unveiling a series of appointments across three of its most iconic homes brands:\u00a0<i>Australian House &amp; Garden<\/i>,\u00a0<i>Belle<\/i>\u00a0and\u00a0<i>Country Style<\/i>.<\/p>\n<p class=\"x_MsoNormal\">The announcement accelerates\u00a0<i>Australian House &amp; Garden<\/i>,\u00a0<i>Belle<\/i>\u00a0and\u00a0<i>Country Style<\/i>\u00a0as connected content brands spanning print, digital, video, social, audio, and experiential channels.<\/p>\n<p class=\"x_MsoNormal\">Are Media General Manager, Homes &amp; Lifestyle, Jocelin Abbey, said\u00a0the new approach aligns consumer behaviour with advertiser demand, creating trusted, high-reach environments. Each brand will deepen its editorial authority while expanding the commercial offerings across talent-led properties, event-based IP, thought leadership programs and content-to-commerce innovation.<\/p>\n<p class=\"x_MsoNormal\">The first new initiative unveiled under the new strategy launches in September with\u00a0<i>Australian House &amp; Garden\u2019s<\/i>\u00a0Interior Agenda, a premium trend and forecasting platform that will expand into a content and event series in 2026. It will complement the brand\u2019s iconic Top 50 Rooms awards program, now in its 27th year and recognised as Australia\u2019s longest-running residential interior design awards.<\/p>\n<blockquote>\n<p class=\"x_MsoNormal\">Jocelin said:<i>\u00a0<\/i>\u201cThis evolution is about growing the impact of our Homes brands \u2013 creatively, culturally and commercially.\u00a0We\u2019re absolutely thrilled to welcome Gavin Kirk to the helm of\u00a0<i>Australian House &amp; Garden<\/i>, joining a powerful, agenda-setting editorial team across the Homes vertical. Gavin\u2019s creative vision and deep understanding of the Australian architecture and design community will help us grow\u00a0<i>Australian<\/i>\u00a0<i>House &amp; Garden\u2019s\u00a0<\/i>impact while building deeper connections with our audience and partners. From Top 50 Rooms to the\u00a0<i>Belle\u00a0<\/i>Fanuli Interior Design Awards, our Homes brands will continue to set the cultural agenda for design in Australia.\u201d<\/p>\n<\/blockquote>\n<p class=\"x_MsoNormal\">To support the strategy, Are Media confirmed several senior editorial appointments across the portfolio:<\/p>\n<ul type=\"disc\">\n<li class=\"x_MsoNormal\">Gavin Kirk, Editor,\u00a0<i>Australian House &amp; Garden<\/i>. Gavin returns to Are Media after editing\u00a0<i>Belle<\/i>\u00a0and most recently as General Manager of luxury communications agency \u00c9lys\u00e9e Collective.<\/li>\n<li class=\"x_MsoNormal\">Tanya Buchanan, Editor-in-Chief of\u00a0<i>Belle<\/i>\u00a0and\u00a0<i>Country Style<\/i>.<\/li>\n<li class=\"x_MsoNormal\">Kylie Imeson, Editor,\u00a0<i>Country Style<\/i>.<\/li>\n<li class=\"x_MsoNormal\">Hannah James, Deputy Editor,\u00a0<i>Belle<\/i>\u00a0and\u00a0<i>Country Style<\/i>\u00a0(previously Deputy Editor,\u00a0<i>Country Style<\/i>).<\/li>\n<li class=\"x_MsoNormal\">Kate Hassett, Digital Editor across\u00a0<i>Australian House &amp; Garden, Belle<\/i>\u00a0and\u00a0<i>Country Style<\/i>\u00a0(previously Deputy Editor,\u00a0<i>Inside Out<\/i>).<\/li>\n<li class=\"x_MsoNormal\">Bethan Lacoba, promoted to Features Editor,\u00a0<i>Australian House &amp; Garden<\/i>.<\/li>\n<li class=\"x_MsoNormal\">Saskia Neascu, Senior Content Producer,\u00a0<i>Belle<\/i>\u00a0(joining from\u00a0<i>Habitus<\/i>).<\/li>\n<\/ul>\n<p class=\"x_MsoNormal\">Are Media\u2019s Homes &amp; Lifestyle division includes Australia\u2019s most loved and respected home content brands:\u00a0<i>Australian House &amp; Garden<\/i>,\u00a0<i>Belle<\/i>,\u00a0<i>Country Style<\/i>,\u00a0<i>Home Beautiful<\/i>,\u00a0<i>Better Homes and Gardens<\/i>,\u00a0<i>Inside Out<\/i>\u00a0and\u00a0<i>Real Living<\/i>. Together, they inform and inspire more than 13.5 million* consumer touchpoints a month across print, digital, social and retail.<\/p>\n<p class=\"x_MsoNormal\">Source: *Roy Morgan Single Source Australia, March 2025 \u2013 all people 14+.<\/p>\n<h5 style=\"text-align: center;\">Are Media \u2013 where connection ignites intention<\/h5>\n<h6><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Gavin Kirk joins a series of new editorial appointments and initiatives for\u00a0Australian House &amp; Garden,\u00a0Belle\u00a0and\u00a0Country Style Are Media, Australia\u2019s #1 women\u2019s lifestyle network, today announced a new chapter for its Homes &amp; Lifestyle division, unveiling a series of appointments across three of its most iconic homes brands:\u00a0Australian House &amp; Garden,\u00a0Belle\u00a0and\u00a0Country Style. The announcement accelerates\u00a0Australian House [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"class_list":["post-73188","post","type-post","status-publish","format-standard","hentry","category-announcement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ARE MEDIA UNVEILS NEW ERA FOR HOMES BRANDS - Are Media<\/title>\n<meta name=\"description\" content=\"Are Media, Australia\u2019s #1 women\u2019s lifestyle network, today announced a new chapter for its Homes &amp; Lifestyle division, unveiling a series of appointments across three of its most iconic homes brands:\u00a0Australian House &amp; Garden,\u00a0Belle\u00a0and\u00a0Country Style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aremedia.com.au\/are-media-unveils-new-era-for-homes-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARE MEDIA UNVEILS NEW ERA FOR HOMES BRANDS - 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