ELLE.com.au<\/a>.<\/p>\n2025 will herald multiple ELLE<\/em> Australia initiatives including the ELLE<\/em> Next Gen Awards, styling masterclasses, the return of its top-rating podcast What The ELLE, <\/em>and the launch of a new podcast about fertility sponsored by Elevit later this week.<\/p>\nJessica Bailey has joined ELLE Australia<\/em> as the brand celebrates its one-year print anniversary with the release of its 220-page March edition, packed with luxury advertisers, high fashion and the ELLE <\/em>International Best Beauty Award winners.<\/p>\n\u201cELLE has a truly unique ability to connect with young women. Part of that is spotlighting the next generation of Australian talent before they hit the zeitgeist, hence the choice of Alycia as our cover star,\u201d<\/em> Jessica said.<\/p>\n\u201cThe return of ELLE in print last year was the most exciting relaunch in media. While this year is about keeping that momentum, we will also be upping the pace across all platforms. <\/em><\/p><\/blockquote>\n\u201cVideo content is central to ELLE Australia’s strategy to engage its younger audience. The brand has produced five cover \u2018films\u2019, including a behind-the-scenes \u2018Making of the cover shoot\u2019 showcasing South Australia’s Lake Gairdner salt flats. The videos will be featured across ELLE\u2019s digital platforms and refreshed YouTube channel,<\/em>\u201d she said.<\/p>\nELLE<\/em> is the largest, most powerful fashion brand in the world, with 50 editions globally, 37 million social media followers and 70 million unique browsers.\u00a0The brand celebrates its 80th birthday this year, commencing with a star-studded event at the recent Milan Fashion Week.<\/p>\nELLE<\/em>\u2019s total reach in Australia now extends to over 1.5 million touchpoints across online, social and print platforms, 308,000 coming from its web audience measured by Ipsos Iris*.<\/p>\nAre Media General Manager of Luxury, Nicky Briger, said: \u201cWe\u2019re incredibly proud of the March issue and the accompanying digital content is next level. Jessica and the team have done an amazing job and have exciting plans to further grow ELLE in 2025, especially in digital and off-platform initiatives like podcasts and events.\u201d<\/em><\/p><\/blockquote>\nELLE Australia<\/em> is part of Are Media\u2019s market-leading luxury portfolio, which also includes marie claire<\/em>, Gourmet Traveller, <\/em>BEAUTY\/crew, Beauty Heaven and Girlfriend<\/em>.<\/p>\nIn an exclusive video, Editor Jessica Bailey talks to what’s new and exciting for ELLE Australia <\/em>in 2025.<\/p>\n