Are Media has partnered with Fremantle to create and launch an online web series celebrating the 40th anniversary of the iconic Australian Women\u2019s Weekly Children\u2019s Birthday Cake Book.<\/p>\n
Each episode of the 4 x 10-minute series called, Cake My Day, features three passionate and aspiring home bakers from diverse backgrounds replicating their own masterpieces from the Children\u2019s Birthday Cake Book.<\/p>\n
Are Media has signed baking product maker Betty Crocker as sponsor of the series. Fremantle, who produced the series, worked with 12 participating teams from around Australia as they filmed their culinary adventures capturing the successes and failures along the way.<\/p>\n
Matt Margin, Brand Manager from Betty Crocker said: \u201cWith nearly 100 years of birthdays under her apron strings, Betty Crocker\u2122 has a strong history of enabling families to create memories with their loved ones, so we\u2019re really excited and proud to team up with the iconic Australian Women\u2019s Weekly who have done the same for millions of Aussies.\u201d<\/p>\n
The series will run across the Facebook and Instagram platforms of The Australian Women\u2019s Weekly and AWW Food and will be boosted by Are Media’s digital team.<\/p>\n
Sally Eagle, General Manager, Publishing at Are Media Books and Gourmet Traveller said: \u201cAt a time where baking is seeing a resurgence in kitchens across the country and Australians are looking for creative ways to have fun at home, we know that Cake My Day will provide entertainment, laughter and a sense of nostalgia to our audience.<\/p>\n